Have You Updated Your Website Recently

Why is it important to keep your website up to date?

The answer is quite simple.

Imagine you're planning to go to Bali for your summer (surf) vacation and you're unsure what the political situation is like in that country.
You do your research online and come across a website that has relevant information about your destination, but the information is dated 2001? Would you trust this information???
Of course not!

The same applies to your website.
If you keep your website updated with the most recent, informative and relevant content then it will not only benefit your customers and readers, but more importantly it will have a positive side effect on your search engine ranking. Your website performs better in the search engine rankings as Google values fresh content and will know that you are looking after your site.

You don't think you have anything worth while updating?

Here are a few areas on your website which can be updated on a regular basis:

1. Events Page. Have you got any events or functions planned in the near future that may be taking place?
2. News Page. Has your business achieved anything your are proud of? Have you participated in any community events?
3. New Products Page. Do you have any new products to present? Have any of your products specifications changed?
4. Testimonials from your customers. Collect and update your customer testimonials and make sure you include your customers name, business name and link to their website.

You do not need to spend ages and ages on updating your site every few days, once a month or so should be sufficient to keep Google and your visitors happy.

If you are adding news to your website on a regular basis, make sure that each item gets its own page. Google will reward you for constantly updating and adding to your website and will reward you accordingly.

What is the standard process for website maintenance/updates?

If you have no access to your website this is what you should do:

Send your web developer an email with clear instructions of what changes you require and where on the website they are to go. Submit all the changes in a word document containing the relevant text and images. This will save your web designer from retyping the text and it minimises errors.
If your update is extensive, your web developer will most likely give you an estimate of time. If it is just a text change, this should be done in no time and your web developer will just perform the update for you.
Once the work has been completed you will receive a notification that the changes have been made. Please go to your website and ensure the changes meet your expectations.

If you would like Tropixel to take care of your website updates and ongoing website maintenance please contact us.

If you have access to the back end of your website you will need to login with your user name and password and navigate to the area where you can update the relevant section of your page. Please get in touch with your web developer if you are unsure how to do so.

If you would like to perform updates to your website on a regular basis but don't have access to it, ask us how we can help you achieve this goal.